Work that resonates.

Strategy that hits bone.

Messaging, brand, and creative clarity for changemakers and mission-driven teams.

I’ve spent years shaping messages for other people, translating ideas into language, building brands that hold their weight, and helping teams feel more like humans than departments.

But Field & Frequency isn’t just about the work. It’s about resonance. Integrity. Knowing when something feels aligned, and when it doesn’t.

I created this to help people find their own voice, own it, and use it in ways that actually move things forward. It’s for people who care. Who listen to their gut. Who want to build something real .

If you’ve ever felt like your message doesn’t match your mission, I built this for you.

— Cyd Craddock

Resonance. Integrity. Alignment.

Like an origami bird — it may look delicate, but trust me, this strategy has got some sharp edges. Precision, alignment, and a touch of flighty creativity. It’s all about looking graceful while staying grounded.
Organizations I've Worked With
RATP Dev USA logo National Express Transit logo Honeywell Intelligrated logo Landrum & Brown logo Transdev NA logo First Transit logo