This is work that resonates.

Brand clarity, amplified.

I’m Cyd Craddock — strategist, communicator, and founder of Field & Frequency.

For almost 20 years, I’ve been helping people and organizations move. Physically, emotionally, and strategically.

Much of that work happened in public transit, where contracts, systems, and storytelling shape how communities connect. But the core of what I do? It goes beyond any single field.

Because clarity, resonance, and alignment matter anywhere people are trying to do meaningful work... or figure out why their messaging sounds like it was written by a conference room full of tired robots.

I’m not here to “circle back” or “synergize deliverables.” I’m here to ask better questions, tell sharper stories, and help you communicate in a way that actually feels human. Bonus points if snacks are involved.

Field & Frequency was built from experience, intuition, and one exceptionally powerful $5 corduroy blazer (see photo).

Cyd Craddock in the legendary $5 corduroy blazer, serving confident strategist energy in a sunlit space
Black and white fingerprint pattern in a circular frame on a white background.

Why Field & Frequency?

“Field” is the space we operate within. Our landscape, our system, our shared context.

“Frequency” is how we show up. The tone we carry, the energy we emit, the consistency of our presence.

When your internal clarity meets external expression, you create resonance.

That’s the foundation of Field & Frequency.

The Rhetorical Core

This work is grounded in the rhetorical situation. A framework that examines message, audience, purpose, and context.

But this isn’t academic theory. It’s strategic practice.

Whether I’m developing a brand strategy, crafting a keynote, building internal culture campaigns, or simplifying complex systems, I’m always working with:

  • Context
  • Purpose
  • Audience
  • Frequency: the rhythm and resonance of your message.

This isn’t about saying more. It’s about saying what matters, in a way that lands.

Close-up of vibrant yellow leaf with structured veins representing messaging flow

What I Believe

I believe clarity is a form of care.

I believe alignment is measurable.

I believe rhetoric isn’t old, it’s vital.

I believe resonance is strategic.

I believe your work should sound and feel like you.

I believe saying less is sometimes how you say more.

Who I Work With

Field & Frequency supports people and organizations who are ready to communicate with clarity and resonance.

I’ve worked extensively in public transportation and civic infrastructure, but my approach translates across sectors because every team needs strategy that lands.

I work best with:

    • Purpose-driven leaders who are building something real
    • Creatives and founders looking for sharp outside perspective
    • Organizations navigating growth, change, or transition
    • People who are ready to say something that matters. And say it well
    • Brilliant weirdos with excellent taste

If you value honesty, clarity, and strategy with a human edge, we’ll get along just fine.

Flowing stream in forest representing momentum and natural strategy
“When clarity meets movement, you create momentum.”

Let’s talk human to human.

If this resonated with you - the story, the values, the vision - then you’re probably my kind of person. Let’s connect and see what’s possible.

Start a Conversation